Why is CAP developing a smartphone app?

The only program of its kind in the world, the Cultural Access Pass (CAP) offers new Canadian citizens free admission to more than 1,400 of Canada’s premier cultural attractions including museums, art galleries and science centres, as well as discounts on travel and tickets to performing arts events.

With 94 percent of program members using smartphones, it is time to replace the paper pass with an app. The mobile app will offer a more interactive user experience and offer greater accessibility to CAP to virtually every new citizen across the country.

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